FOR IMMEDIATE RELEASE
WHAT'S IN A NAME?
A ROSE WITH YOUR NAME IS SWEETER!
Jackson & Perkins Custom Rose Program
Provides the Ultimate Gift for a Lover of Roses
MEDFORD, Ore., 2005 — At Jackson & Perkins rose naming is revered as an art. It breathes life and identity into each new variety marking the completion of several years of hybridization, testing and evaluation. Now with J&P's Custom Rose Program, the public will have the opportunity to participate in this exciting process.
"Each year, we select the finest varieties from thousands of new roses," said Bill Michel, senior vice president of marketing and merchandising for Jackson & Perkins, "Then it’s time to name them."
Participants in J&P's Custom Rose Program will pay $75,000 to select and name their favorite new variety. Any unregistered name inspired by an individual, company, or organization may be chosen. The namesake will join others who have been immortalized by Jackson & Perkins world-renowned roses. J&P's award-winning roses currently bear the names of well-known figures such as Diana, Princess of Wales; Billy Graham; and Ronald and Nancy Reagan.
Each Custom Rose Program participant and a companion will be flown first-class to Los Angeles where they will enjoy two nights in a five-star hotel, dining in the region's elite restaurants and several other surprises. During their visit they will travel to the Jackson & Perkins research facility near Camarillo, Calif., to choose their personal rose. Dr. Keith Zary, Jackson & Perkins’ vice president of research and winner of the coveted Golden Rose of The Hague award for rose hybridizing, will be there to host the tour and explain the history and genealogy of their selection.
When spring arrives, 300 exclusive custom roses will be delivered to the buyer and to his or her list of recipients. The roses will arrive with a certificate featuring its chosen name. To mark the arrival of his or her custom Jackson & Perkins roses, the participant will also receive a case of Dom Perignon™ champagne.
This innovative program will allow individuals, companies or organizations to be immortalized by Jackson & Perkins world renowned roses. For more information on the Custom Rose Program call 1-800-292-4769.
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