Laura Bush Rose

FOR IMMEDIATE RELEASE
Laura Bush Rose launched as latest addition to the First Ladies Rose Series
MEDFORD, OR, October 2, 2006
Jackson & Perkins today announced the exclusive debut of a commemorative floribunda rose in honor of Mrs. Laura Bush, First Lady of the United States. The luminous, coral rose with a distinctive spicy fragrance was specifically chosen by Mrs. Bush.

Bill Williams, President, Jackson & Perkins, said, “We are pleased to offer this exclusive rose in honor of our nation’s First Lady, whose involvement in education, global health, and human rights issues is greatly appreciated by all.”
Jackson & Perkins representatives worked closely with Mrs. Bush to designate this beautiful rose the Laura Bush Rose. The rose is launched as part of the First Ladies Rose Series and it joins roses named for First Ladies Nancy Reagan, Barbara Bush and the soon to debut, Lady Bird Johnson.

The rose will be available exclusively in the Jackson & Perkins catalog in October 2006 or at www.jacksonandperkins.com. The rose is sold for $15.95 for a single rose plant or $44.95 for three plants, plus delivery and handling charge.

The Laura Bush Rose joins a significant list of commemorative roses that honor prominent leaders and organizations. Jackson & Perkins Commemorative Roses include those named for Diana, Princess of Wales, Ronald and Nancy Reagan, Barbara Bush, Veteran’s Honor®, Our Lady of Guadalupe, Billy Graham, John F. Kennedy and most recently, Pope John Paul II.

Jackson & Perkins Company is America’s leading gardening and outdoor decorating company. It was founded in 1872 and quickly became the world’s foremost hybridizer of garden roses, a position it maintains today, with more award-winning rose introductions than any other company in the world. Jackson & Perkins has translated its more than 130 years of garden expertise into a complete source for garden-inspired living, with products including roses and perennials, gift plants, garden structures and exclusive patio furniture and décor.

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