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| FOR IMMEDIATE RELEASE |
Lady Bird Rose launched as latest addition to the First Ladies Rose Series
| ||MEDFORD, OR/Austin, TX, November 14, 2006 |
Jackson & Perkins today announced the exclusive debut of a commemorative hybrid tea rose in honor of Former First Lady, Lady Bird Johnson.
The bright, striking reddish-orange rose with a light spicy fragrance was personally selected by Mrs. Johnson. Ten percent of the net proceeds from the sale of each rose bush will be donated to the Lady Bird Johnson Wildflower Center in Austin, TX to help fulfill their mission to increase the sustainable use and conservation of native wildflowers, plants, and landscapes.
Bill Williams, President, Jackson & Perkins, said, “We are pleased to offer this exclusive rose in honor of our nation’s Former First Lady, whose involvement in the beautification of our Nation is well recognized and appreciated by generations of Americans.”
Mrs. Johnson, the widow of President Lyndon B. Johnson, will turn 94 in December and is currently the oldest living First Lady.
Jackson & Perkins company worked closely with Mrs. Johnson to designate this beautiful rose, the Lady Bird Rose. The rose is launched as part of the First Ladies Rose Series and it joins roses named for First Ladies Nancy Reagan, Barbara Bush and most recently, the Laura Bush Rose.
The rose will be available exclusively in the Jackson & Perkins catalog in October 2006 or at www.jacksonandperkins.com. The rose is sold for $19.95 for a single rose or $54.95 for three, plus delivery and handling charge.
The Lady Bird Rose joins a significant list of cause roses that honor prominent leaders and organizations with proceeds being donated to designated charities. Jackson & Perkins Cause Roses include those named for Diana, Princess of Wales, Ronald and Nancy Reagan, Veteran’s Honor™, Our Lady of Guadalupe, and Pope John Paul II. Jackson & Perkins has donated over $1.5 million to these worthwhile causes.
Jackson & Perkins has also created several commemorative roses for influential world figures such as Barbara Bush, Billy Graham, John F. Kennedy and most recently, Laura Bush.
Jackson & Perkins Company is America’s leading gardening and outdoor decorating company. It was founded in 1872 and quickly became the world’s foremost hybridizer of garden roses, a position it maintains today, with more award-winning rose introductions than any other company in the world. Jackson & Perkins has translated its more than 130 years of garden expertise into a complete source for garden-inspired living, with products including roses and perennials, gift plants, garden structures and exclusive patio furniture and décor.
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