Geraldine Ferraro Rose

FOR IMMEDIATE RELEASE
Geraldine Ferraro Rose launched as latest addition to Cause Rose Series.
Medford, OR/New York, NY,
January 29, 2006
Jackson & Perkins Company today announced the debut of a commemorative hybrid tea rose in honor of Geraldine Ferraro, former Congresswoman of the United States, United Nations ambassador, and the first and only woman to be nominated for Vice President by a major party. In tribute to Geraldine Ferraro's inspirational courage and grace, both as a public figure and as a survivor of multiple myeloma, Fordham Law School will host a ceremony to introduce the commemorative cause rose.

Bill Williams, President, Jackson & Perkins Company, said, "We are pleased to offer this exclusive rose in honor of Ms. Ferraro who has dedicated her life to the service of the American people. We applaud her commitment to global human rights issues."

Ferraro, who was diagnosed with multiple myeloma in 1998, said, "On behalf of the millions of victims, survivors, and families affected by multiple myeloma, I am both honored and humbled to have this beautiful Jackson & Perkins rose named after me. This rose, which will benefit the life-saving work of the MMRF, is both a celebration of the progress we have made so far in combating this disease, and is also a stark reminder of how far we still have to go in terms of research and treatment."

The light pink rose hybrid tea with pointed buds that spiral open into soft pink, densely petaled flowers and a wonderful anise aroma was personally selected by Ms. Ferraro. Ten percent of the net proceeds from the sale of each rose will be donated to the Multiple Myeloma Research Foundation (MMRF) to help fulfill their mission to eradicate this deadly cancer.

Jackson & Perkins nationally renowned rose hybridizer, Dr. Keith Zary, worked closely with Ms. Ferraro to designate this beautiful rose. The rose will be available exclusively in the Jackson & Perkins catalog in January 2007 or at www.jacksonandperkins.com.

The Geraldine Ferraro Rose joins a significant list of cause roses that honor prominent leaders and organizations with proceeds being donated to designated charities. Jackson & Perkins Cause Roses include those named for Diana, Princess of Wales, Lady Bird Johnson, Ronald and Nancy Reagan, Veteran's Honor!", Our Lady of Guadalupe, and Pope John Paul II. Jackson & Perkins has donated nearly $2 million to these worthwhile causes. Jackson & Perkins has also created several commemorative roses for influential world figures such as Barbara Bush, Billy Graham, Robert F. Kennedy, and most recently, Laura Bush.

Jackson & Perkins Company is America's leading gardening and outdoor decorating company. It was founded in 1872 and quickly became the world's foremost hybridizer of garden roses, a position it maintains today, with more award-winning rose introductions than any other company in the world. Jackson & Perkins has translated its more than 130 years of garden expertise into a complete source for garden-inspired living, with products including roses and perennials, gift plants, garden structures and exclusive patio furniture and décor.

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